Features language of advertising as one of the species of mass communication

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Abstract


The advertising texts are the main subject of the research. The texts and slogans are examined as a part of mass communication texts. A special interest evokes the translated advertising texts and the linguistic peculiarities of it.

About the authors

A E Bazanova

Peoples’ Friendship University of Russia

Email: tizhrudn@mail.ru

N P Kirilenko

Peoples’ Friendship University of Russia

Email: tizhrudn@mail.ru

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Copyright (c) 2013 Базанова А.Е., Кириленко Н.П.

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