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«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements
- Authors: Perfilieva NV1
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Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 1 (2010)
- Pages: 28-31
- Section: Articles
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7343
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Abstract
The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.
About the authors
N V Perfilieva
Peoples' Friendship University of Russia
Email: kaf_yazik_rudn@mail.ru
Кафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship University of Russia
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