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Phonetic Peculiarities of Slogans in Advertising with Humour Elements
- Authors: Batalov AA1, Yankovskaya EA1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No 1 (2015)
- Pages: 161-167
- Section: Articles
- URL: https://journals.rudn.ru/semiotics-semantics/article/view/7626
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Abstract
The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effect.
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About the authors
A A Batalov
Peoples’ Friendship University of Russia
Email: thebatalovs@gmail.com
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
E A Yankovskaya
Peoples’ Friendship University of Russia
Email: l.enok@mail.ru
Department of Foreign Languages Theory and Practice Institute of Foreign Languages
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