Colour in Power Dressing as a Manipulative Influence Tool of Political Discourse

Cover Page

Cite item


The article considers the role of the colour description in the political discourse. The author focuses on colours in power dressing as a manipulative tool. The study sets out to find out and explain the structure of the vestimentary descriptions, the essence of the basic elements of the meaning and their influence on the reader’s perception of the reality.

About the authors

Yu V Slivchikova

Moscow State Institute of International Relations (MGIMO University)



Copyright (c) 2016 Theory of Language. Semiotics. Semantics

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies