Semiotic characteristics of the Internet media-texts

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Range expansion of the semiotics codes participating in formation of new type of texts - mediatexts - has led to the necessity of researching the texts' polycode structure in an epoch of the postindustrial society, most brightly represented in the Internet, in particular, in the Internet advertising.

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O I Maksimenko

Moscow State Regional University

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Кафедра теоретической и прикладной лингвистики; Московский государственный областной университет; Moscow State Regional University


Copyright (c) 2011 Maksimenko O.I.

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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