“Language of innovation” everyday vocabulary: representation of the modernization potential of Russian cities

This paper discusses the level of acceptance of innovations by the citizens in everyday practices of regional urban centers. Additionally, this paper analyses the speed of decay of attention to the innovations because of the distance between the regional city centers and innovation centers considered as the source of the latest news. The list of stimulus-words which are associated with innovations and inventions of the new products and services is drawn up. The Russian social and linguistics research on innovating social practices are reviewed and the results of this review are used as materials for the nationwide opinion poll on new everyday urban practices. Then the frequency of the search queries for the stimulus words from the list is analyzed for all Russian regional urban centers. As a result, the conditions, which support the continuous interest to the innovations and their acceptance, are identified. The paper points out that this conditions may contribute to the development of human potential in the Russian regional center.

stimulus-words, language of innovation, innovating social practices, Internet search queries, innovations dispersal, human potential development