Image of Russian pre-reform merchants as attempt for self-presentation

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Abstract

The article analyses the appearance and manners of the Russian merchant class in the pre-reform period from the viewpoint of the public image. The author considers the ways colors, style and behavior of merchants influenced the perception by the society, what impression they tried to produce by means of non-verbal communication.

About the authors

E V Bannikova

Orenburg State Pedagogical University

Email: ida777@yandex.ru
Department of Russian History

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Copyright (c) 2013 Банникова Е.В.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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