No 2 (2010)

The publication is devoted the 825 anniversary of fight of a team of prince Igor with nomads and to the 210 anniversary of the first edition of «Igor's Tale». In article the poetic world of «Igor's Tale» reveals through existential symbolic, the opposition «one's own-another's» in structure of horizontal space, artistic realization of the elements, the world of fauna and flora in system of this opposition is considered.

A poetic text is surrounded by a compressed space, however, that broadens its internal text semantic capacity. The modern author's poetic text originates from folk poetry. The latter's hidden sense is a natural form of text semantic context.

The present article investigates a general characteristics of N. Zarudin's story «Kolchak and Felpos» as manifesto witch contains the basic elements of the N. Zarudin's crative method and witch found as an N. Zarudin's aesthetic poisition and creative princples of the Community «Pereval».

The article is told about Dovlatov's editorial work in the newspaper «New American». The «Editor's columns» are paid special attention, because they reflect individual style of Dovlatov.

In the article social and economic aspects of functioning of regional and national broadcasting companies in Russia and abroad (Western Europe, USA and Latin America) are considered. The legislative base of these countries in the field of tele-radio broadcasting is directed, first of all, to encourage the competitive struggle among market participants, as well as the development of areas adjacent with telecasting. Вoth partner and competitive relations are observed between the state and private channels. Interaction of private and state capitals in the TV sphere has smaller prospects in comparison with much more mobile and quickly developing networks of cable and satellite broadcasting.

The article raises questions of archetypical determination of journalistic work and examines the phenomenon of an archetype in the context of its influence on the content of media text.