Analytical study of cultural programs of Iraqi satellite TV channels

Cover Page

Cite item

Abstract

The authors examine the trends of Iraqi television after 2011, when the national broadcasting reached a new level. During this period, cultural programs with the aim of stabilizing the public mood and moral recovery began to be developed and popularized. The purpose of the study is to identify the features of the cultural programs of the Iraqi satellite channel, taking into account the socio-historical background. A general analysis of modern Iraqi television, which was formed after the end of the protracted military conflict with the United States, is given. The general thesis is put forward that the tense military and political situation in Iraq was naturally reflected in the airwaves of TV channels in the country, where the volume of the cultural component is extremely small. As the country goes through the post-war years, stabilizing the public mood is very important, and cultural programs can play an important role in this aspect. Modern Iraqi satellite television is in its formative and developmental stage due to external social and political factors. The research contributes to the development of scientific methodological and theoretical basis for the further study of Iraqi media.

About the authors

Marina R. Zheltukhina

Volgograd State Socio-Pedagogical University

Author for correspondence.
Email: zzmr@mail.ru
ORCID iD: 0000-0001-7680-4003

Professor, Doctor of Philology, Professor of the Department of English Philology

27 Prospekt Lenina, Volgograd, 400005, Russian Federation

Wazir S. Radhi

Peoples' Friendship University of Russia (RUDN University)

Email: 1042215304@rudn.ru
ORCID iD: 0000-0002-8282-5246

PhD student, Department of Mass Communication

10 Miklukho-Maklaya St, bldg 2, Moscow, 117198, Russian Federation

References

  1. Arisoy, C. (2016). Turkish series: Products of Popular culture and tools for inclusive globalization. Online Journal of Communication and Media Technologies, 6(1), 129–142. https://doi.org/10.29333/ojcmt/2543
  2. Ayish, M. (2002). Political communication on Arab world television: Evolving patterns. Political Communication, (19), 137–154. https://doi.org/10.1080/10584600252907416
  3. Bassam, A.H., & Rzhanova, S.A. (2017). Television of Iraq: The time of media technologies. Kazanskaya Nauka, (4), 40–42. (In Russ.)
  4. Bati, U., & Atici, B. (2016). A thematic content analysis concerning the emotional message repertory of the TV commercials of the products directed at the young target audience. Online Journal of Communication and Media Technologies, 6(2), 1–19. https://doi.org/10.29333/ojcmt/2544
  5. Ditlhokwa, G. (2022) Health information and social inclusion of women during COVID-19: Exploring Botswana television’s functionalist communication strategy. Online Journal of Communication and Media Technologies, 12(3), e202219. https://doi.org/10.30935/ojcmt/12169
  6. Dubova, Yu.S. (2016). The information space of the Arab-Muslim world: Aspects of interaction and confrontation. Tavrichesky Nauchny Observer, 16(11), 233–241. (In Russ.)
  7. Dzhasim, F.D. (2009). Iraqi television: The modern landscape. Proceedings of Voronezh State University. Series: Philology. Journalism, (2), 140–144. (In Russ.)
  8. Gladko, M.A. (2022). Synergy of recreation thematic dominants in news TV discourse. Science Journal of Volgograd State University. Linguistics, 21(5), 118–131. (In Russ.) https://doi.org/10.15688/jvolsu2.2022.5.11
  9. Gubanova, G.I., & Ezzeddin, M. (2020). Channels in Arabic in the modern media space. Social and Humanitarian Problems of Education and Professional Self-Realization (Social Engineer – 2020): Collection of Materials (part 1, pp. 274–278). Moscow: RGU named after A.N. Kosygin Publ. (In Russ.)
  10. Kraidy, M.M. (2006). Reality television and politics in the Arab world: Preliminary observations. Transnational Broadcasting Studies, (15). Retrieved August 29, 2022, from https://repository.upenn.edu/asc_papers/303
  11. Loads, M. (2022). Engaging audiences through multi-platform television: Danger-5 and the Diamond Girls. Online Journal of Communication and Media Technologies, 12(4), e202231. https://doi.org/10.30935/ojcmt/12450
  12. Lynch, M. (2003). Beyond the Arab street: Iraq and the Arab public sphere. Politics & Society, 31(1), 55–91. https://doi.org/10.1177/00323292022501
  13. Olowe, T.S, & Esiti, B.G. (2020). Cultural value orientations and satellite television preference in Nigeria. International Journal of Business and Management Review, 8(2), 1–36. https://doi.org/10.37745/ijbmr.vol8.no2.p1-36.2020
  14. Rugh, W.A. (2004). Arab mass media. Greenwood Publishing Group.
  15. Senthilkumar, N., & Venkatesh, S. (2017). Impact of television media in influencing consumer buying behaviour through humourous adverstisements. Online Journal of Communication and Media Technologies, 7(2), 71–95. https://doi.org/10.29333/ojcmt/2592
  16. Trofimova, G.N. (2021). Grimaces of information reflection in digital mirror: Boomerang effect. Journalism – Medialogy – Mentoring: Materials of the International Scientific and Practical Conference (pp. 109–114). Minsk: BSU Publ. (In Russ.)
  17. Urazova, S.L. (2018). Digital television in search of semantic prediction. Bulletin of Moscow University. Series 10: Journalism, (6), 235–253. (In Russ.) https://doi.org/10.30547/vestnik.journ.6.2018.235253
  18. Volkmer, I. (2008). Satellite cultures in Europe: Between national spheres and a globalized space. Global Media and Communication, 4(3), 231–244. https://doi.org/10.1177/1742766508096079
  19. Volkova, I.I., & Lazutova, N.M. (2017). Screen mass media and human ecology: From enchantment to joining. Vestnik of the Orenburg State University, 212(12), 106–111. (In Russ.) https://doi.org/10.25198/1814-6457-212-106
  20. Woo-Hyun, W. (1993). The social and cultural impact of satellite broadcasting in Korea. Media Asia, 20(1), 15–20. https://doi.org/10.1080/01296612.1993.11726401
  21. Zheltukhina, M.R., & Doronina, I.M. (2018). Modern problems of television titles editing of the media addressee. Current Issues in Philology and Pedagogical Linguistics, 30(2), 14–23. (In Russ.) https://doi.org/10.29025/2079–6021-2018-2(30)-14-23
  22. Zheltukhina, M.R., Busygina, M.V., Merkulova, M.G., Zyubina, I.A., & Buzinova, L.M. (2018). Linguopragmatic aspect of modern communication: Main political media speech strategies and tactics in the USA and the UK. XLinguae, 11(2), 639–654.

Copyright (c) 2023 Zheltukhina M.R., Radhi W.S.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies