This study looks at two figurative ways in which popular media and social media represent the public’s response to the process of implementing Brexit. Specifically, it contrasts analogies, which construe the nature of Brexit in terms of the nature of the problems arising (e.g. the impossibility of taking the eggs out of the cake ), with tweets relying on simile to express emotional responses. The focus of this study is on the nature of simile, as the trope of choice in profiling emotional responses, and especially on narrativised similative constructions, such as Brexit is like X , where X as an extended narrative. These similes match the real story of Brexit, which lasted several years, with other narrative scenarios. Crucially, the scenarios created are focused on how the person feels about the ‘story of Brexit’ (e.g. the long period of hesitation and indecisiveness) and not on political affiliations and arguments. In effect, Brexit is like X framing could be loosely paraphrased as Experiencing Brexit makes me feel similarly to experiencing a narrative such as X , where X is a made-up story, depicting unimportant social events or movie genres. The emotions targeted in the Brexit is like X examples (such as disappointment, boredom, feeling exasperated or bemused) are complex emotional reactions to a narrative failing to reach a satisfying resolution. From the perspective of figuration, Brexit is like X similes suggest the need to re-evaluate the nature of simile as a conceptual mapping and to consider the role fictive stories play in expression of emotions. Also, the complex syntactic forms used to represent the narrative structure of X provide the material for reconsidering simile as a construction.