Phonetic Peculiarities of Slogans in Advertising with Humour Elements

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Abstract


The article analyses the phonetic peculiarities of verbal component of slogans in advertising with humour elements. Phonetic units being deprived of meaning themselves a still capable of creating additional connotations and expressive stylistic effect.

A A Batalov

Peoples’ Friendship University of Russia

Email: thebatalovs@gmail.com
Department of Foreign Languages Theory and Practice Institute of Foreign Languages

E A Yankovskaya

Peoples’ Friendship University of Russia

Email: l.enok@mail.ru
Department of Foreign Languages Theory and Practice Institute of Foreign Languages

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