Chain of associations as a perception unit. Russia and the Russians in language cognition of other cultures' bearers

The article deals with language cognition as a Gestalt complex and associative chains, which exist and reveal themselves as a type of vocabulary. Bearers of various cultures project those associative chains on the language expression and content and find their means to interpret so as to reach the understanding of different cultural phenomena.

language cognition, associative chain, presumption, Gestalt, stereotype, precedent text, frame