«SWEET MAMA», or How to Dub it into Russian? On the New Means of Language Games in the Texts of Mass Media and Advertisements

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Abstract


The article investigates the means to render borrowed neologisms in mass media and advertizing/ the introducing of new graphic methods to adapt new lexical units in the Russian language.

About the authors

N V Perfilieva

Peoples' Friendship University of Russia

Email: kaf_yazik_rudn@mail.ru
Кафедра общего и русского языкознания; Российский университет дружбы народов; Peoples' Friendship University of Russia

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