Studying of features of information exchange of participants of the pharmaceutical market

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Abstract


Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience, the purpose of providing commodity information. Development of models of consecutive behavior helps to increase quality of the pharmaceutical help and competitiveness of the pharmaceutical organization.

E I Gribkova

Peoples’ Friendship University of Russia

Email: lenaimk@yandex.ru
Chair of management and pharmacy economy

G A Galkina

Peoples’ Friendship University of Russia

Email: gg-2005@mail.ru
Chair of management and pharmacy economy

T P Lagutkina

Peoples’ Friendship University of Russia

Email: lagutkina.t@gmail.com
Chair of management and pharmacy economy

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Copyright (c) 2013 Грибкова Е.И., Галкина Г.А., Лагуткина Т.П.

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