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Studying of features of information exchange of participants of the pharmaceutical market
- Authors: Gribkova EI1, Galkina GA1, Lagutkina TP1
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Affiliations:
- Peoples’ Friendship University of Russia
- Issue: No S6 (2013)
- Pages: 30-35
- Section: Articles
- URL: https://journals.rudn.ru/medicine/article/view/2677
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Abstract
Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience, the purpose of providing commodity information. Development of models of consecutive behavior helps to increase quality of the pharmaceutical help and competitiveness of the pharmaceutical organization.
About the authors
E I Gribkova
Peoples’ Friendship University of Russia
Email: lenaimk@yandex.ru
Chair of management and pharmacy economy
G A Galkina
Peoples’ Friendship University of Russia
Email: gg-2005@mail.ru
Chair of management and pharmacy economy
T P Lagutkina
Peoples’ Friendship University of Russia
Email: lagutkina.t@gmail.com
Chair of management and pharmacy economy
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