Studying of features of information exchange of participants of the pharmaceutical market

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Abstract

Qualitatively provided information and correctly chosen means commodity information have positive impact on process of decision-making on purchase by the visitor of a drugstore. For effective modeling of this process it is necessary to consider motives of the address to a drugstore, target audience, the purpose of providing commodity information. Development of models of consecutive behavior helps to increase quality of the pharmaceutical help and competitiveness of the pharmaceutical organization.

About the authors

E I Gribkova

Peoples’ Friendship University of Russia

Email: lenaimk@yandex.ru
Chair of management and pharmacy economy

G A Galkina

Peoples’ Friendship University of Russia

Email: gg-2005@mail.ru
Chair of management and pharmacy economy

T P Lagutkina

Peoples’ Friendship University of Russia

Email: lagutkina.t@gmail.com
Chair of management and pharmacy economy

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Copyright (c) 2013 Грибкова Е.И., Галкина Г.А., Лагуткина Т.П.

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