Principles of creative advertisement on commercial radio station “Radio 7”

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The article describes the principles of creating advertisement on a commercial radio station “Radio 7”. Analyzes the effectiveness and impact on the listener, the potential consumer, the different means of expression language in spots. The radio uses all forms of advertising: information, games, music, fashion. Tendency failure of the telephone number. Instead, use the Internet sites, company name consonant advertiser. Commercial radio mobile and diverse in its advertising policy.

About the authors

E V Stupakova

People’ Friendship University of Russia





Abstract - 229

PDF (Russian) - 175


Copyright (c) 2013 Ступакова Е.В.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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