Principles of creative advertisement on commercial radio station “Radio 7”

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The article describes the principles of creating advertisement on a commercial radio station “Radio 7”. Analyzes the effectiveness and impact on the listener, the potential consumer, the different means of expression language in spots. The radio uses all forms of advertising: information, games, music, fashion. Tendency failure of the telephone number. Instead, use the Internet sites, company name consonant advertiser. Commercial radio mobile and diverse in its advertising policy.

E V Stupakova

People’ Friendship University of Russia



Abstract - 135

PDF (Russian) - 128

Copyright (c) 2013 Ступакова Е.В.

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