THE FORMATION OF THE RUSSIAN RADIO MARKET

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Abstract


The current article is the short analytical issue of political, social-economic conditions, which led to appearance of radio business market in post-Soviet Russia. This work envelops phases and circumstances of its step by step emerging and structurisation as well and also main players of that market business segment - namely new radio stations, created at the beginning of 90-ies last century. The author considers important in the process of formation of the radio market in the country, the privatization of existing broadcasting structures, the emergence of fundamentally new, taken for a basis the work in a new format and commercialization. However, the article emphasizes that the activities of new radio stations - not just a business or a form of existence in the market conditions, but also the function of promoting new values in the mass consciousness and the formation of a certain model of reality inherent in the global information society

T Ju Pinina

Peoples’ Friendship University of Russia

The Mass Communication Department Faculty of Philology

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Copyright (c) 2015 Пинина Т.Ю.

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