Digital technologies in shaping the image of the political elite of Saint Petersburg

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Abstract

Analyzing the modern trend of “digitalization” in various spheres of contemporary social life, the authors considered its applications in order to form the image of the political elite of Saint Petersburg in the person of representatives of the legislative power of the city - the deputies of the Legislative Assembly of Saint Petersburg. This analysis is important for the construction of competent and relevant communication with the public, as well as in the formation of the trend for openness and transparency of communication between the authorities and the population. Moreover, the authors explore how digital tools and platforms can enhance civic engagement and participation, providing a framework for understanding the dynamics of power and accountability in the digital age. The findings underscore the necessity for political representatives to adapt to technological advancements to foster trust and collaboration with constituents, ultimately contributing to a more informed and engaged society.

About the authors

Alexandra S. Merkusheva

Scientific Research Foundation “XXI century”

Author for correspondence.
Email: a.s.merkusheva@bk.ru
ORCID iD: 0009-0007-8638-5982

Head of the Public Relations Department

28 Bolshaya Deshchinnaya st., St. Petersburg, Russian Federation, 115054

Ekaterina A. Tuzova

Communication agency R.I.M. PN

Email: tuzova@rim-pn.ru
ORCID iD: 0009-0000-0456-4856

Employee

36 Bolshaya Novodmitrovskaya st., bld. 1, Moscow, Russian Federation, 127015

Nikita V. Grishanin

Plekhanov Russian University of Economics

Email: nikitag@bk.ru
ORCID iD: 0000-0001-8872-633X

PhD of Cultural Studies

36 Stremyanny lane, Moscow, Russian Federation, 115054

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Copyright (c) 2024 Merkusheva A.S., Tuzova E.A., Grishanin N.V.

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