Image of Power in the Context of Archetype Theory

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Images of statesmen often reflect the social and social phenomena that occur in society, since they become the value choice of the majority of the population. This article proposes the hypothesis that values reflect the archetypes of the collective unconsciousness. In this regard, the study of archetypes, on the one hand, contributes to the creation of continuity of deep value bases between past and future generations. On the other hand, it allows to analyze and predict the success or failure of public and state initiatives. Also, in times of crisis and spread of pseudo-values, we can talk about the manifestation of the Shadow archetype in the images of false heroes in society. The article considers the archetype of the Shadow through the analysis of portraits of Russian political figures of the 90s, presented in the concept of Russian sociologist Zh.T. Toshchenko.

About the authors

Maria G. Ivanova

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.
ORCID iD: 0000-0002-9296-8013

PhD in Philosophy, Assistant Professor of the Department of Political Analysis and Management

Miklukho-Maklaya str., 6, Moscow, Russian Federation, 117198


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Copyright (c) 2020 Ivanova M.G.

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