“Potential Soft Power” as a Resource of Political Influence

Cover Page

Cite item


The author introduces the concept of “potential soft power”, indicating the potential (real or imaginary) of “soft power” influence of political actors, which they do not plan to use directly in a situation of political confrontation, but seek to capitalize on in order to influence the behavior of the opponent. The main objectives of “potential soft power” are deterrence, demoralization and reducing of the space of possible behavior of other parties (both opponents and allies). Certain propositions and statements of the concept of potential power of the economist and mathematician T. Schelling are applied to the perspective of “soft power” in world politics.

About the authors

V G Ivanov

RUDN University

Author for correspondence.
Email: politj@rudn.ru
Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198


Copyright (c) 2016 Иванов В.Г.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies