No 2 (2012)

This paper examines the relationship of the communication processwith rational procedures. It is shown that due to the rationalcomponent of the communication process is not recognized at theeveryday level as the process is regulated and controlled. In this regard, we introduce a special term VIM-technology - technology, coercing member communications to take a well-definedinformation. The use of VIM-technology allows you to emphasizecommunicative community in that group, which provides informationwith predetermined properties, and the other group, whichinstinctively takes this information. It is shown that under the so-understood communicative doctrine is based on two worldviews: antropolatriya and sotsiolatriya.

This article analyzes the problem of prejudice as a special state of consciousness. We investigate the theoretical and methodological background of formulating and solving the problem. It is emphasized that an important role in the system such assumptions does the system of concepts and categories that define the forms of interaction of cognitive and functional value of consciousness.

The conception world of life is analysing in the article. It is shown, that this conception reflects the existence of such a component of common sense, which is directly related to value-sense sphere of vital activity of a person. The presence of such a component allows us to explain why human world of life inevitably mythologized.

This article analyzes the concepts such as non-self and other self other in their mutual relations. Analyzed Fichtean interpretation of non-self, the modern interpretation of the problems. Concludes the futility of identifying a non-I, Other I and Other. It is shown that the philosophical problems of interpretation of the Other requires the use of knowledge not only of the social sciences and humanities, but also in natural and engineering, in particular, cybernetics.