Organizational-economic aspects of innovative technologies in the field of pharmacy

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Authors: Loskutova EE¹, Kosova IV¹, Lagutkina TP¹, Dorofeyeva VV¹, Teodorovich AA¹
Affiliations:
1. Peoples' Friendship University of Russia
Issue: No 3 (2011)
Pages: 158-162
Section: Articles
URL: https://journals.rudn.ru/medicine/article/view/3292

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Abstract

This article presents the basic directions of scientific researches of the department of management and economics in pharmacy in the field of use of innovative technologies, such as research of expenses for medicinal therapy of various diseases, promotion of the medical products in the pharmaceutical market, studying of consumer behavior and working out of optimum models of operating and interaction of the pharmaceutical subjects.

Keywords

medical products, pharmacoeconomics, the consumer behavior, the integrated marketing communications, reorganization, pharmaceutical organization

About the authors

E E Loskutova

Peoples' Friendship University of Russia

Email: loskutova@med.rudn.ru
Кафедра управления и экономики фармации; Российский университет дружбы народов; Peoples' Friendship University of Russia

I V Kosova

Peoples' Friendship University of Russia

Кафедра управления и экономики фармации; Российский университет дружбы народов; Peoples' Friendship University of Russia

T P Lagutkina

Peoples' Friendship University of Russia

Кафедра управления и экономики фармации; Российский университет дружбы народов; Peoples' Friendship University of Russia

V V Dorofeyeva

Peoples' Friendship University of Russia

Кафедра управления и экономики фармации; Российский университет дружбы народов; Peoples' Friendship University of Russia

A A Teodorovich

Peoples' Friendship University of Russia

Кафедра управления и экономики фармации; Российский университет дружбы народов; Peoples' Friendship University of Russia

References

Copyright (c) 2011 Лоскутова Е.Е., Косова И.В., Лагуткина Т.П., Дорофеева В.В., Теодорович А.А.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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