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The passion to the human - and other neurochallenges of modern communication: an interview with Professor Julien Intartaglia
- Authors: Shilina M.G.1,2, Intartaglia J.3
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Affiliations:
- Plekhanov Russian State University of Economics
- Lomonosov Moscow State University
- University of Aix-Marseille
- Issue: Vol 28, No 1 (2023)
- Pages: 132-136
- Section: JOURNALISM
- URL: https://journals.rudn.ru/literary-criticism/article/view/34362
- DOI: https://doi.org/10.22363/2312-9220-2023-28-1-132-136
- EDN: https://elibrary.ru/KGNDVI
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About the authors
Marina G. Shilina
Plekhanov Russian State University of Economics; Lomonosov Moscow State University
Author for correspondence.
Email: marina.shilina@gmail.com
ORCID iD: 0000-0002-9608-352X
Professor
36 Stremyanny Pereulok, Moscow, 117997, Russian Federation; 1 Leninskie Gory, Moscow, 119991, Russian FederationJulien Intartaglia
University of Aix-Marseille
Email: marina.shilina@gmail.com
Doctor in Sciences of Information and Communication (University of Aix-Marseille, France), Dean of the Institute of Communication and Experiential Marketing (ICME), Business School of Administration in Neuchâtel in Switzerland. He specialized in the study of mechanisms of advertising's influence on consumer's attitudes and behaviors, young consumers in particular. Expert in corporate communication, he worked in various advertising agencies, before starting a new position as market researcher in Geneva. The author of more than 100 professional and scientific publications and participates in international conferences; his last book Neuro-Communication: Le Cerveau Sous Influence (2022). He runs a YouTube channel called Brain & conso and a TikTok account dedicated to news, communication, marketing. France
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