The passion to the human - and other neurochallenges of modern communication: an interview with Professor Julien Intartaglia

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About the authors

Marina G. Shilina

Plekhanov Russian State University of Economics; Lomonosov Moscow State University

Author for correspondence.
ORCID iD: 0000-0002-9608-352X


36 Stremyanny Pereulok, Moscow, 117997, Russian Federation; 1 Leninskie Gory, Moscow, 119991, Russian Federation

Julien Intartaglia

University of Aix-Marseille

Doctor in Sciences of Information and Communication (University of Aix-Marseille, France), Dean of the Institute of Communication and Experiential Marketing (ICME), Business School of Administration in Neuchâtel in Switzerland. He specialized in the study of mechanisms of advertising's influence on consumer's attitudes and behaviors, young consumers in particular. Expert in corporate communication, he worked in various advertising agencies, before starting a new position as market researcher in Geneva. The author of more than 100 professional and scientific publications and participates in international conferences; his last book Neuro-Communication: Le Cerveau Sous Influence (2022). He runs a YouTube channel called Brain & conso and a TikTok account dedicated to news, communication, marketing. France


Copyright (c) 2023 Shilina M.G., Intartaglia J.

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