The spatiotemporal constitution of Dubai as a semiotically assembled touristscape

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Mobile technologies mark an increasing construct of heterogeneous semiotic resources which coexist in a networked symmetrical interrelations. This area of research is still understudied, especially in terms of demonstrating how app-mediated touristscapes are co-told, transduced, and augmented by networked assemblage between participants and mobile interfaces. Drawing on a pragma-semiotic approach, the present study aims to investigate the spatiotemporal constitution of Dubai as a mobile-mediated touristscape. We draw on a newly synthesized approach that combines Cooren and Matte’s (2010) model of constitutive pragmatics and Pennycook’s (2008, 2017) notion of “semiotic assemblages.” Such a methodological synergy has been applied to the Dubai Travel mobile app in a way that revealed how the touristscape of Dubai has been pragmatically constituted of the semiotic assemblage of heterogeneous figures in the app’s interface-human interaction. This form of techno-human interaction was demonstrated to be situated in three spacing practices: (i) presentifying or making materially present hybrid interactions of techno-human figures, (ii) ordering or systematizing the scripted trajectories of Dubai touristscape by creating more space and time across framed intervals, and (iii) accounting or linking spatiotemporal augmentation to affective semiotic assemblages. The study found that Dubai touristscape has been constituted via a human-non-human semiotic assemblage with augmented and multilayered spatiotemporal possibilities. The pragma-semiotic approach has thus helped in arguing against what accounts as a touristscape with fixed spatiotemporal properties. The study contributes to understanding the increasing role of networked communication through developing a dialogue with linguistic pragmatics.

作者简介

Amir Salama

Prince Sattam Bin Abdulaziz University; Kafr El-Sheikh University

编辑信件的主要联系方式.
Email: ah.salama@psau.edu.sa
ORCID iD: 0000-0001-9320-558X

Professor of Linguistics Department of English, College of Science & Humanities in Al-Kharj, Prince Sattam Bin Abdulaziz University, Saudi Arabia. His research interests are corpus linguistics, discourse analysis, pragmatics, and social semiotics/ He has published in international journals such as Discourse & Society, Critical Discourse Studies, Pragmatics and Society, Semiotica, Corpora, Translation Spaces, Space and Culture, and WORD.

Al-Kharj, Saudi Arabia; Kafr El-Sheikh, Egypt

Rania Fawzy

Arab Academy for Science, Technology and Maritime Transportation

Email: raniamagdi@aast.edu
ORCID iD: 0000-0002-3638-0514

Associate Professorof applied linguistics. She is an editorial board member for Discourse Context & Media, Elsevierat the Arab Academy for Science, Technology and Maritime Transportation, Cairo, Egypt. Her work in Linguistics cuts across and contributes to research and debates within wide a range of interrelated disciplines including sociology, communication, journalism, political science and virtual reality genres. Her areas of research interest include pragmatics, social semiotics and multimodality, with a present focus on understanding communication in a post-digital era and algorithmic governance.

Cairo, Egypt

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