Abstract
The feature of strategic management at the small enterprise consists in the contents of business strategy. From set of possible (probable) business strategy the small enterprises for the essence successfully can adhere only to adaptive strategy. The adaptive strategy should develop on the basis of association of industrial operations in uniform business-processes. Though in modern researches such concepts are widely used, as the reorganization and re-structuring, but, in opinion of the authors, orientation of processes of transformations to structures of the enterprise separate operations and tasks, instead of on business-process is traditional, most widespread mistake.