Segmentation of the market of restaurant service

Abstract

The restaurant business is an integral part and the perspective direction of development of social service and tourism. But one can notice in its development any irregularity. Hard competition and high rent on immovable property make it complicated any actions within the market. In regions the weak link in this sphere is the service culture that is not up to the level. That is why it is underlined in the article the necessity of segmentation of Restaurant Services with the aim of stowing representative and less attractive voids.