Main Approaches to the Complex Design of the Political Image of the State

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Abstract


The article contains analysis of approaches to the study of political image of the state in such disciplines as international relations, communications, public relations, marketing. It also determines the specificity of each approach and the most important aspects in demand for design practices. The article underlines the necessity of complex use of the achievements of various disciplines to improve existing methods.

O Yu Pimenova

Russian State University for the Humanities

Email: oxanapimenova@gmail.com
Department of the Theoretical and Applied Political Science

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Copyright (c) 2013 Пименова О.Ю.

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