Vol 23, No 2 (2018)

LITERARY CRITICISM
THE GAME AS THE WAY OF DEPICTING THE WORLD IN POETRY OF A.N. VERTINSKY
Bryzgalova E.N.
Abstract

The article deals with the representation of the game beginning in the poetry of A.N. Vertinsky. The main attention is paid to the study of space-time relations in verses of different years. The combination of the past, present and future withing a single poem allows you to create an image of the hero, to characterize his personality, to show how his life will develop. Dream and reality in the poet’s work form a single world, constantly intersecting in the life and fate of the hero. Occurring and dreaming events are perceived as equivalent.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):151-158
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PERSONALITY AND LITERARY WORKS OF M.A. SHOLOKHOV AS PART OF CONTEMPORARY RUSSIAN PROSE: THE BASIC TRENDS OF PERCEPTION
Soldatkina Y.V.
Abstract

The article analyzes examples of the contemporary authors’ references to the biography and works of M.A. Sholokhov, the renowned Russian writer of the twentieth century. Artistic principles of epic narrative, peculiar to Sholokhov’s prose, are not in demand by modern literature; Sholokhov’s narratives are adapted - the emphasis is on family/household and love themes. However, at the same time Sholokhov’s allusions are instrumental in the creation of the unique historical background, giving credence to the literary descriptions of the 1920s-1930s, and the interest in Sholokhov’s characters and stories correlates with the general cultural interest in the rethinking of the Soviet past.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):159-166
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IMAGES OF LIGHT AND SILENCE IN OLEG VOLKOV’S AUTOBIOGRAPHICAL EPIC “PLUNGE INTO DARKNESS”
Abdokova M.B.
Abstract

Тhe article looks upon the expressive means characteristic of O.V. Volkov’s autobiographical narrative “Plunge into Darkness”. The writer’s most important oeuvre has never been studied as a literary and artistic artifact. The vast archival material of the Stalin work camp era is not simply reproduced but is condensed in a gallery of portraits, landscapes - visual and audio images. In his “literary painting” Oleg Volkov utilizes light and silence as his main means of transcendental expansion of writer’s immanent style. The order in which light and day alternate or link define the superstructural metaphysic architectonics of Oleg Volkov’s book.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):167-177
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THE THEME OF POWER IN WORKS OF ALEXANDER BASHLACHEV: THE IMAGES OF STALIN AND NAPOLEON
Gavrikov V.A., Klyachenkov E.A.
Abstract

The article deals with the theme of power in the works of Alexander Bashlachev. First and foremost, it concerns the images of “bloody rulers”: Stalin and Napoleon. “Stalin text” is implemented in the cycle of “Songs in a whisper”. In these works, Vysotsky’s influence is felt, which Bashlachev probably inherits his antitotalitarian pathos from. For Bashlachev the phenomenon of power is associated with the theme of death and the infernal world. This tendency is most fully implemented in the song “The Absolute Janitor”, where Stalin is represented as a part of the impersonal force from the beyound, its “guardian”. The image of Napoleon is considered on the material of the song “Griboedovsky Waltz”. In addition, the article offers the periodization of Bashlachev’s works. The authors distinguish five stages: early poems, early songs, songs of the “Russian cycle”, the “ontological” stage and the fifth stage, in the center of which there are experiments with lexical consonances and searches in the field of etymology. The third (“Russian”) period is full of lyrical thoughts about the nature of power more than any other.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):178-187
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THE CONCEPTS OF HISTORICAL AND NON-HISTORICAL IN AESTHETIC AND PHILOSOPHICAL SYSTEM OF THE NOVEL “THE AVIATOR” BY E. VODOLAZKIN
Bochkina M.V., Golubkov M.M.
Abstract

The article reviews correlation between the concepts of historical and non-historical which form the author’s artistic philosophy in E. Vodolazkin’s novel “The Aviator”. The interpretation of historical process in the novel is analyzed in the context of theories by M. Blok, A. Gurevich, B. Uspensky as well as philological works by E. Vodolazkin which help to characterize the author’s intent with better precision. The reflections about time and history occupy an important part in The Aviator, the concept is being formed both from the viewpoint of the main character Innokenty as well as in the polylog of the collective diary writings. The main source of the concept is the whole complex of E. Vodolazkin’s scientific views consistently stated in his work World History in the Literature of Ancient Rus (based on the material of chronographic and the Palaea narrative of the XI-XV centuries).

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):188-197
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THE NOVEL “THE UNWOMALNY FACE OF WAR” OF S. ALEXIEVICH AS A CYCLIC DOCUMENTARY-FICTIONAL PROSE: STRUCTURE AND POETICS
Górska K.
Abstract

The research focuses on the issues of cyclization in the documentary fictional prose of the famous writer. It is important to understand the content of the concepts of “cycle” and “cyclization” and the features of their manifestation in modern prose texts. The subject of analysis is the work by S. Alexievich “The Unwomanly Face of War” and ways to connect individual stories into one. We investigate the system of motive, which provides the artistic unity of the novel.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):198-207
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THE ROLE OF THE MOTIF OF MONEY IN THE F.M. DOSTOEVSKY’S NOVEL “TEENAGER”
Shlapakova E.V.
Abstract

Consideration of the motif of money in the novel “Teenager” allows to trace its influence on the structure of the personality of the main characters, their psychology and the formation of a life strategy. Inside the novel, he interacts with other motifs: motif of joking, a lost generation, the ideal of a beautiful person and his spiritual imperfection. In the structure of the novel, it also influences the arrangement of images and polarization of the image system, the accentuation of the ideological and artistic dominant and the specific use of important artistic details, such as, for example, sacral numbers.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):208-214
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JOURNALISM
COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING
Miroshnichenko G.A.
Abstract

The article analyzes the communicative strategy of verbal persuasion in Russian television advertising. Special attention is paid to the specifics of speech statements, the identification of communicative techniques, speech tactics, typical lexical and grammatical structures used in the impact on the consumer. The communicative strategy of verbal persuasion is revealed by the examples of advertising production of television commercial advertising. Today, television advertising occupies the largest media segment in the Russian advertising market. In the current economic realities, brands are increasingly using the communicative strategy of verbal persuasion, which makes it important to study the ways of its implementation. The study allows to conclude, that verbal persuasion is an effective communicative strategy, motivating involvement in consumption.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):215-223
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THE REQUIREMENTS OF SOCIETY: THE IMPERATIVE FOR JOURNALISM AND PUBLIC RELATIONS
Fedotova L.N.
Abstract

The article examines the conceptual framework that describes the interaction of public relations and journalism with society at large by using the terms “corporate social responsibility” and “social mission”. Public attention to this problem is inseparable from the increased importance in the public opinion of the place and role of business in the life of society and the responsibilities of business. In parallel to this process there was an increasing demand for adequate information support of business processes, in particular, for public relations - its place and role, as well as for journalism, as a mirror of the main events, processes, activities of political and economic actors.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):224-233
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POLITICAL CURRENT SHOW ON RUSSIAN TV CHANNELS
Grabelnikov A.A., Gegelova N.S.
Abstract

The article gives an overview of the talk shows on Russian federal TV channels as an analytical genre of television publicity, a colloquial program in which public discussion of political problems related to the international situation and domestic events takes place. The origins of the appearance and peculiarities of the talk show on domestic television explored. They noted their constructive, creative nature and high level of implementation during the years of perestroika, which was due to the national originality of these programs, the professionalism of the authors and leading ones. Analyzed shortcomings and related consequences, which affected the decrease in the spectator interest and effectiveness of programs, the loss of genuine discussion and reasoning, other reasons for the low rating of modern political talk shows.

RUDN Journal of Studies in Literature and Journalism. 2018;23(2):234-245
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