Advertising war: the specifics of discourse

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The article considers the advertising war as a unique phenomenon in the mass communication provides a definition of an advertising war, specifics of the advertising text. Due attention is paid to verbal-visual mechanism of creation of the discourse of advertising wars, linguistic methods of delivering content, description, genre and stylistic peculiarities of advertising product.

G A Miroshnichenko

Peoples’ Friendship University of Russia



Abstract - 127

PDF (Russian) - 364

Copyright (c) 2013 Мирошниченко Г.А.

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