The reasons for the decline in popularity and prospects for the development of linear television

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Abstract


The author analyses what is happening to modern television news. While the Internet becomes more and more popular, driven by video-sharing sites and special mobile news apps, television viewing declines. The main part of the audience of modern TV-news programs consists now of older people, the new generation of viewers refuses to watch TV, preferring to learn the information about the world from the network. TV-managers are trying to find new ways to offer consumers the actual information, new formats of news, to reach younger audiences, as well as to discover a new philosophy of their own existence in a rapidly changing environment. The purpose of the author of the article - is to map recent changes in traditional television viewing, and to initiate discussion on one of the most controversial issues of the practice of development of modern mass communication channels: how will news broadcasting look in 10 or 20 years and whether anything can replace it. The relevance of this topic is high due to the rapid development of the Internet space as an alternative source to other media channels.


About the authors

Evgeniya L. Proskurnova

TV Company “TV Center”

Author for correspondence.
Email: karikh.el@gmail.com
33 Bolshaya Tatarskaya St, bldg. 1, Moscow, 115184, Russian Federation

reporter and TV-host of TV-Center Channel; applicant of the Department of Mass Communications, Faculty of Philology, Peoples’ Friendship University of Russia (RUDN University)

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