“Museum as a medium” concept: problem setting

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Abstract


The article deals with the main tasks of modern museums and the intersection of these tasks with the activities of the mass media. Creative museum spaces are becoming part of the media space, which necessitates their new positioning and study within the framework of the scientific specialization “journalism (philological sciences)”. The authors consider the functionality of museums as a new medium of communication, identify the most successful forms of presenting information, identify criteria identical with new media for evaluating the effectiveness of museum content. The authors emphasize the importance of the “museum as a medium” concept in terms of cross-platform and digitalization.


About the authors

Natal’ya Dmitrievna Desyaeva

Moscow City University

Author for correspondence.
Email: 481795@mail.ru
4 Vtoroy Selskohoziajstvenny proezd, Moscow, 129226, Russian Federation

Professor, PhD of Education, Department of Philological Disciplines and Methods of Teaching Them in Elementary School

Victoria Andreevna Ryazanova

Peoples’ Friendship University of Russia (RUDN University)

Email: viktoriaryazanova2070@gmail.com
10 Miklukho-Maklaya St., bldg. 2, Moscow, 117198, Russian Federation

PhD student, Department of Mass Communications, Faculty of Philology

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