NETWORK MEDIA RESOURCES AS THE INSTRUMENT OF RECRUITING OF FOREIGN STUDENTS IN THE RUSSIAN HIGHER EDUCATION INSTITUTIONS

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Abstract


Information technologies become more and more important instrument of recruiting of foreign students. In article the online recruiting methods used by foreign and Russian higher education institutions now and recent trends in the field of education export are considered. Results of the research “Education Value” conducted in 2015 by HSBC bank are given. Are discussed a role of the websites for students, parents, the recruiting agencies in information search and social networks as one of the main channels of recruiting of students. Social aspects of Wikipedia as important information resource and instrument of recruiting of foreign students are discussed.


About the authors

G A Krasnova

Russian Presidential Academy of National Economy and Public Administration

Author for correspondence.
Email: director_ido@mail.ru
Prospekt Vernadskogo, 82, Moscow, Russia, 119571

Leading Scientific Employee of Center for Economics of Continuous Education Russian Academy of National Economy and Public Administration

V V Grinshkun

Moscow City Pedagogical University

Email: vadim@grinshkun.ru
Sheremetjevskaya str., 29, Moscow, Russia, 127521

doctor of pedagogical sciences, professor, head of the department of informatization of education of the Moscow city pedagogical university

N A Pykhtina

Peoples’ Friendship University of Russia

Email: vostrikova_na@rudn.university
Miklukho-Maklaya str., 6, Moscow, Russia, 117437

candidate of pedagogical sciences, senior teacher of department of mathematics and informatics of faculty of Russian and general education disciplines of the Russian Peoples’ Friendship University

References

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Copyright (c) 2017 Krasnova G.A., Grinshkun V.V., Pykhtina N.A.

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