Vol 7, No 2 (2020)

The article is focused on a regional marketing and the study of the role of public-private partnership instruments in terms of the development of the regional infrastructure of Russia. Improving the investment climate is the main condition for the success of the socio-political and economic development of the state. The authors analyzed the current economic conditions and the consequences of sanctions against Russia, as well as the dependence of the economy on foreign direct investment. The paper considers the economic situation of the regions of the Russian Federation under the conditions of sanctions by Western countries in the formation of import substitution. Particular attention is paid to the mechanisms and methods of economic policy of the central and regional authorities of Russia in the use of tools and methods of regional marketing on the example of public-private partnerships (PPP), which help to attract investment to the regions and to the country as a whole, allowing finding additional financing, improving the efficiency of public investments.

The article presents the characteristics of research interest and its development on the example of University students bachelor’s degree qualification, the analysis of publications of domestic and foreign authors on the subject, the factors contributing to the formation and development of research interest, its importance in the cognitive activity of the student and the results of its manifestation in the educational process of the University. The article is written on the basis of prolonged observations of students and interim results of these studies. In the analysis of the intermediate results involved the students themselves. The criteria of positive result of the development of research interest: the desire to continue learning in the magistracy, initiative and diligence in selecting topics and preparing the content of future scientific publications, participation in scientific conferences and competitions. Research interest is considered from the point of view of the continuing educational activities of the University student, is its qualitative characteristics, which confirms the perceived need of the student in independent scientific work. Currently, due to the current tasks of the students’ bachelor’s degree qualification with modern requirements to educational activities and rapidly changing conditions of modern life and the demands of implementation in the profession, creativity becomes a necessary component of cognitive activity and its specific directions. The article considers creativity as the main outcome of interest and the possibility of further professional development. The paper proposed specific measures in order to develop the research interest of the student’s bachelor’s degree qualification in the learning process highlighted the importance of qualifying work in the process of formation of key qualifications, including research activities.