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The image of a political entity in the regional dimension: The specifics of formation and peculiarities of perception by public opinion
- Authors: Tolochko A.V.1, Fomenko S.S.1
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Affiliations:
- Yelets State University
- Issue: Vol 11, No 3 (2024)
- Pages: 302-311
- Section: CURRENT PROBLEMS OF PUBLIC ADMINISTRATION
- URL: https://journals.rudn.ru/public-administration/article/view/41635
- DOI: https://doi.org/10.22363/2312-8313-2024-11-3-302-311
- EDN: https://elibrary.ru/CRTJBI
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Abstract
The research identifies key problems in the field of correcting and maintaining the image of a political subject in the mass media and deepens the differentiation of concepts from the sphere of political image. Practical recommendations are offered for optimizing strategies and technologies for improving the image characteristics of a political subject using PR communications, visual and verbal components available in the arsenal of practical politicians, which are offered to them by moderators of political image-making processes at the regional level. The results of the study can be used to effectively build the image of a regional politician and develop an image strategy and tactics within the framework of electoral cycles. The factual material, theoretical provisions and conclusions proposed by the authors of the research can be used in teaching elective courses related to political science issues. The results of the study can also be useful in the cultural and educational activities of participants in election campaigns and those interested in the regional political process in modern Russia.
Keywords
About the authors
Alexander V. Tolochko
Yelets State University
Author for correspondence.
Email: tolochko@rambler.ru
ORCID iD: 0000-0002-5334-7097
PhD in Political Sciences, Associate Professor of the Department of Philosophy and Social Sciences
28 Communarov st., Yelets, Russian Federation, 399770Sergey S. Fomenko
Yelets State University
Email: fomenko-ss@yandex.ru
ORCID iD: 0000-0002-5067-5116
PhD in Political Sciences, Associate Professor, Associate Professor of philosophy and social sciences
28 Communarov st., Yelets, Russian Federation, 399770References
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