Management Techniques for Organizing Work in Government Institutions by the Proactive Approach and the Introduction of a “Turquoise” Model of Scientific Motivation of Employees


The authors propose a scientific method of “proactive” motivation of staff, first applied in a public institution through the introduction of “turquoise” technologies of work organization. The purpose of the study was to prove the effectiveness of "turquoise" offices within the civil service. As a result of the experiment, the increased return from each employee is clearly shown, as well as an increase in the quality of work due to the increased diligence and responsibility of motivated employees. The authors prove that modern ways of organizing work with the help of “turquoise” technologies can raise the prestige of public service.

About the authors

Alexander V. Demin

State University of Management

Author for correspondence.

Doctor of Economic Sciences, Full Professor of the Department of State and Municipal Governance, State University of Management, Corresponding Member of the Academy of Housing and Utilities, Honorary Worker of Housing and Utilities of the Russian Federation

99, Ryazanskiy pr., Moscow, Russian Federation, 109542

Ilya V. Rybalchenko

State University of Management

ORCID iD: 0000-0003-1008-0203

Postgraduate Student, State University of Management, Lawyer, Expert of the All-Russian Popular Front on housing and communal services

99, Ryazanskiy pr., Moscow, Russian Federation, 109542

Irina V. Milkina

State University of Management

ORCID iD: 0000-0002-5254-6326

PhD in Economics, Associate Professor of the Department of State and Municipal Governance, State University of Management

99, Ryazanskiy pr., Moscow, Russian Federation, 109542


  1. Jekonomika i upravlenie zhilishhno-kommunal’nym hozjajstvom: Uchebnik [Economics and Management of Housing and Communal Services]: ed. by Grabovoi P.G., Kirillova A.N. Moscow: Publishing house ASV, “Enlightener”; 2019 (In Russ.).
  2. Kosarin S.P. Formirovanie kadrovoj strategii predprijatija [Formation of the Personnel Strategy of the Enterprise]. PhD Thesis in Economics. Moscow; 2000 (In Russ.).
  3. Social’noe blagopoluchie cheloveka: pravovye parametry [Social Well-being of a Person: Legal Parameters]: ed. by Komarova V.V. Moscow: Norma Infra-M; 2019 (In Russ.).
  4. Zaitseva N.A., Larionova A.A., Takhumova O.V., Eroshenko V.I., Lebedeva Yu.A., Stadolin M.E. Problems and Directions of Application of Environmental Technologies in the Service Sector. Ekoloji. 2019;28(107):489–494.
  5. Razakov M.M., Ubushaeva B.G. K voprosu ocenki jeffektivnosti podgotovki i perepodgotovki gosudarstvennyh grazhdanskih sluzhashhih [On the Issue of Assessing the Effectiveness of Training and Retraining of Civil Servants]. Economics and Management of Industries, Complexes Based on an Innovative Approach. Materials of the International Scientific Conference dedicated to the 50th anniversary of the Kalmyk State University named after BB Gorodovikov and the 100th anniversary of the autonomy of the Republic of Kalmykia. Materials within the scientific school of T.T. Tsatkhlanova “Economics and management of industries, complexes based on an innovative approach”. Editorial board: B.K. Salaev [and others]; 2020:340–342 (In Russ.).
  6. Ragulina Yu.V., Bratarchuk T.V. Economics of Municipalities. Barcelona: RBA publishing company, 2019.
  7. Demin A.V., Rybalchenko I.V., Milkina I.V. Management Techniques in Creating a Practical Model of Scientific Motivation and Work Organization in Public Institutions Using a Proactive Approach. Municipal Academy. 2021;2:53–63 (In Russ.).
  8. Laloux F. Otkryvaja organizacii budushhego [Discovering Organizations of the Future]. Moscow: Mann, Ivanov and Ferber; 2016 (In Russ.).
  9. Biznes «birjuzovogo» upravlenija. Kak rabotajut rossijskie kompanii bez nachal’nikov [Business of “Turquoise” Management. How Russian Companies Work without Bosses]. URL: Accessed: 30.04.2021 (In Russ.).
  10. “Dnevnik birjuzy”: kak Sberbank stanovitsja organizaciej budushhego [“Diary of Turquoise”: How Sberbank Is Becoming an Organization of the Future]. URL: korporativnaya-kultura/article_post/dnevnik-biryuzy-kak-sberbankstanovitsya-organizatsiyeybudushchego. Accessed: 30.04.2021 (In Russ.).
  11. Frolova E.V., Medvedeva N.V., Kabanova E.E., Kurbakova S.N., Vinichenko M.V. Social Partnership in Russia: Prerequisites, Problems and Trends. Journal of Advanced Research in Law and Economics. 2016;2(16):221–229.
  12. Graves C.W. An Emergent Theory of Ethical Behavior Based Upon – An Epigenetic Model. N.Y.: Schenectady; 1959.
  13. Beck D. Spiral Dynamics. Managing Values, Leadership and Change in the 21st Century M.: Open World, BestBusinessBooks; 2010 (In Russ.).

Copyright (c) 2021 Demin A.V., Rybalchenko I.V., Milkina I.V.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies