The Image of Russia in the Media of the EAEU Countries: the Mediametric Analysis

Abstract

This article is dedicated to study the image of Russia in the media of Eurasian Economic Union countries based on the informational-analytical system “Russia in the world” of “Russia Today”. The author focuses on activity and tonality of information resources in Armenia, Belarus, Kazakhstan and Kyrgyzstan, moreover the index of their “aggressiveness” in relation to Russia. With the help of an expert survey, the problems of forming a media image of Russia in the EAEU countries were identified and recommendations were made for its improvement. The analysis of empirical data allowed the author to determine the nature of Russia’s positioning in the media coverage of each country, to compile statistics taking into account positive, neutral and negative indicators. Results of the study show the level of information activity in these countries, the factors influencing dynamics of attitude towards Russia in their media fields, as well as presence of anti-Russian tendencies in propaganda of some EAEU states.

About the authors

Maria A. Savelyeva

Lomonosov Moscow State

Author for correspondence.
Email: mashtaler_94@mail.ru

Postgraduate of the Department of Political Sociology and Psychology, Faculty of Political Science

27-4 Lomonosovsky Prospect, Moscow, 119192, Russian Federation

References

  1. Vasilyeva N.A. Global Eurasian region: the experience of theoretical understanding of socio-political integration. SPb., 2012. 423 p. (In Russ.).
  2. Vasilyeva N.A. EAEU: Russian geopolitical interests. Management consulting. 2015; 4: 123–138. (In Russ.).
  3. Gevorgyan O.Z. The Diaspora Factor in Armenia’s Relations with the EU and the USA. Post-Soviet Studies. 2018; 1 (6): 567–573. (In Russ.).
  4. Nikolaychuk I.A. Political media statistics: foreign media and the security of Russia. M., 2016. 387 p. (In Russ.).
  5. Nikolaychuk I.A., Yanglyaev M.M., Yakov T.S. Wings of chaos. Mass media, world politics and state security. M., 2018. 345 p. (In Russ.).
  6. Pertsovskaya K.O. The image of Russia in the foreign policy space. Images of states, nations and leaders. Ed. E.B. Shestopal. M., 2008: 189–203. (In Russ.).
  7. Smirnova A.G. The image of the state in foreign policy and international relations. Petersburg State University. St. Petersburg, 2011; 5: 78–89. (In Russ.).
  8. Tsygankov P.A. Foreign policy and diplomacy of the state in the changing system of international relations. Moscow University Bulletin. 2017; 3: 91–93. (In Russ.).
  9. Shestopal E.B. Features of the use of psychological methods for the study of political perception. M., 2017. 368 p. (In Russ.).
  10. Shestopal E.B., Smulkina N.V. Perception factors of the post-Soviet countries in modern Russian society. Policy. 2018; 1: 26–44. (In Russ.).
  11. Yanglyaev M.M., Yakova T.S. Foreign Policy Communication and Media Geography: Interconnection and Interdependence. Mediascope. 2016; 4: 97–110. (In Russ.).

Copyright (c) 2020 Savelyeva M.A.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies