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The article examines the on-growing role of international sports events as some newsbreaks which are actively used within the current political agenda. Several examples reveal the use of biased and fake information to form a negative image of Russia in front of the world community. The author indicates several trends of the coverage of international sports events as well as opportunities to improve the country's image through their implementation and the effective delivery of content.

About the authors

Alexandra V Borkhsenius

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.

Assistant Professor of the Department of State and Municipal Administration, Peoples’ Friendship University of Russia

Moscow, Russian Federation


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Copyright (c) 2019 Borkhsenius A.V.

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