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The article analyses design concept by Steve Jobs and his creative solutions. The study shows that Steve Jobs has followed range of values, such as simplicity and disregard for status demon-stration and superfluous decorations. He promotes these values among his target group and influence on people. Steve Jobs’ first priority were impeccable taste and aesthetics. He demonstrates disregard for the “false” values such as status demonstration or luxury segment products, at the same time he dislikes cheap and low-quality goods for the mass consumer. The designer understands beauty as truth, he considers beauty not as a subject-matter of the dispute, but as a truth that must be discovered. The feather of Steve Jobs is the ability to make decisions and take whole the responsibility. The article demonstrates that ethical values have contributed into the popularity of Apple products, designed by Steve Jobs. The article also describes the laws of simplicity, developed by American philosopher and designer John Maeda, who has been inspired by Apple products (especially iPod). The author has come to conclusion that the laws are based on ethical values, analyzing Maeda’s “The laws of simplicity”.

About the authors

O V Savvina

Peoples’ Friendship University of Russia (RUDN University)

Author for correspondence.

Саввина Ольга Владимировна - кандидат философских наук, старший преподаватель кафедры этики факультета гуманитарных и социальных наук Российского университета дружбы народов

6, Miklukho-Maklaya St., 117198, Moscow, Russian Federation


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Copyright (c) 2017 Savvina O.V.

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