Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)

T B Boriskina; Борискина Татьяна Борисовна; O S Peskova; Пескова Ольга Сергеевна

Model of management of consumer behaviour in the social and significant market (the case of the pharmaceutical market)

Authors: Boriskina TB¹, Peskova OS¹
Affiliations:
1. Volgograd state technical university
Issue: No 1 (2013)
Pages: 113-122
Section: ARTICLES
URL: https://journals.rudn.ru/economics/article/view/12045
ID: 12045

Cite item

Full Text

Abstract
About the authors
References
Supplementary files
Statistics

Abstract

In article factors of influence on behavior of consumers, in socially significant market are considered. It is defined motivations of consumer behavior in the pharmaceutical market. The model of formation of requirement for various medicinal brands is revealed.