Features of the development strategy of marketing communications on the automotive market

Article is devoted to the peculiarities of marketing communications strategies in the automotive market. Shows the status and specifics of the Russian automotive market, the urgency of strategic planning at all levels of the automotive corporations. The author of the specificity of marketing communications in the automotive market. By identifying specific guidelines formulated a strategy of marketing communications automotive corporations. Accounting for defined principles is a necessary condition of the automobile corporations in strategic communications space.

specificity, car market, marketing communications, strategy of marketing communications, automotive corporation