Social Advertising Administering Russian Politics

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Abstract


The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.

V Yu Gomelskaya

National Research University Higher School of Economics

Email: veronika.gomelskaya@gmail.com <mailto:veronika.gomelskaya@gmail.com>
Кафедра политического поведения; Национальный исследовательский университет Высшая школа экономики; National Research University Higher School of Economics

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Copyright (c) 2012 Гомельская В.Ю.

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