The role of creative in advertising

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Abstract


The article represents the idea of creative influence on the process of forming and further perception of the advertisement by the consumer. The author describes in detail the notion of the creative idea. He analyses the specific methods of writing the creative advertisement, and also the influence of the creative elements not only in distinguishing the given message in the high main media-stream but on stimulating the consumer to buy the above-mentioned product as well.

S A Kurochkin

Russian People's Friendship University

Кафедра массовых коммуникаций; Российский университет дружбы народов; Russian People's Friendship University

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Copyright (c) 2009 Курочкин С.В.

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