NEW TRENDS IN THE CREATION OF TELEVISION ADVERTISING CONTENT

Cover Page

Abstract


The article discusses the new trends in the creation of television advertising content, identifies innovative approaches in broadcast ads. Due attention is given to the new genre in the creation of promotional products, the analysis of the changed concept of attracting media persons to participate in advertising, the specifics of humorous advertising content. The article reveals the mechanism of production, development and perception of the joke. Describes the language games that enhance the comic effect. Samples of television advertising demonstrates the possibility of new trends in strengthening the attractiveness of communicative content, the efficiency of perception and memorization advertising offers brands

G A Miroshnichenko

Peoples ‘ Friendship University of Russia

Views

Abstract - 644

PDF (Russian) - 244


Copyright (c) 2015 Мирошниченко Г.А.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.