Effective сorporate culture as condition of entreprise survival in recession

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The authors offer a corporate culture classification, based on main values, behavior models, motivation, control mechanism and attitude to work. This classification allows estimating corporate culture influence on enterprise work effectiveness in the times of recession.

T B Ivanova

Peoples' Friendship University of Russia

Email: eup374@mail.ru
Peoples' Friendship University of Russia

E A Zhuravleva

Email: eup374@mail.ru


Abstract - 169

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Copyright (c) 2009 Иванова Т.Б., Журавлёва Е.А.

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