Effective сorporate culture as condition of entreprise survival in recession

T B Ivanova; Иванова Т Б; E A Zhuravleva; Журавлёва Е А

Effective сorporate culture as condition of entreprise survival in recession

Authors: Ivanova TB¹, Zhuravleva EA²
Affiliations:
1. Peoples' Friendship University of Russia
Issue: No 4 (2009)
Pages: 118-122
Section: Articles
URL: https://journals.rudn.ru/engineering-researches/article/view/4830

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Abstract

The authors offer a corporate culture classification, based on main values, behavior models, motivation, control mechanism and attitude to work. This classification allows estimating corporate culture influence on enterprise work effectiveness in the times of recession.