The Passive Techniques of Television Audience Measurement

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The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition.

About the authors

Yu R Volfson

Peoples' Friendship University of Russia

Author for correspondence.

Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia


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Copyright (c) 2010 Volfson

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