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The Passive Techniques of Television Audience Measurement
- Authors: Volfson Y.R1
-
Affiliations:
- Peoples' Friendship University of Russia
- Issue: No 4 (2010)
- Pages: 49-56
- Section: Articles
- URL: https://journals.rudn.ru/sociology/article/view/6088
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Abstract
The challenge associated with the adjustment and overlapping of different techniques becomes especially evident in media research. The article examines the passive techniques of mass media measurement exemplified by the study of television oriented to handle the problem of objectively verifiable data acquisition.
About the authors
Yu R Volfson
Peoples' Friendship University of Russia
Author for correspondence.
Email: wolfson.u@gmail.com
Кафедра социологии; Российский университет дружбы народов; Peoples' Friendship University of Russia
References
- Startseva T. Perekhod s dnevnikov telezritelya na personal'nye piplmetry. Preimushchestva tekhnologii i novye vozmozhnosti dlya pol'zovatelei // http://www.tns-global.kz/ ru/download/presentation.php <http://www.tns-global.kz/ru/download/presentation.php>
- Tagiev R. Runet: Prodolzhenie sleduet // http://www.2010.rif.ru/upload/da8/21apr.rif2010- -tagiev.ppsx
- PPM watch // http://www.tvb.ca/pages/PPMvsMETER_htm
