Process of the choice of the market for the international activity of the pharmaceutical company

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Principles and approaches to a choice by the Russian pharmaceutical companies of the markets for the international activity are considered. Process of a choice of the foreign market includes four stages: 1) factor analysises, 2) determining of criteria of an estimation and actually an estimation by criteria, 3) choice of the most long-range market and an estimation of its potential, 4) estimation of risk.

About the authors

M M Kurashov

Peoples' Friendship University of Russia

Кафедра управления и экономики фармацииМедицинский факультет; Российский университет дружбы народов; Peoples' Friendship University of Russia


Copyright (c) 2008 Курашов М.М.

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