Personalized approach to optimization of the pharmaceutical care in the hospital segment

The modern stage of public health and pharmacy system development determines the need to enhance the efficiency and effectiveness of pharmacotherapy, one of directions of optimization of which is the development of a personalized pharmaceutical care, as well as improvement of the therapeutic relationship in the system: doctor — pharmacist. The basis of personalization of pharmaceutical care is in the system of pharmaceutical and pharmacological thinking of pharmacist and continuous information and consultation support the use of drugs in the process of care.

the personalization of pharmaceutical care, a comprehensive measurement of the medicinal product, increase of the role of the pharmacist in the health care system