Multimedia journalism: newsgames

This article focuses on the new formats of journalistic texts underlying the periodical internet edition Esquire Russia. The author believes that the game is “a means of expanding our social self” (M. McLuhan). The game is possibly the optimal model for multimedia journalism in the Internet space. Postmodern media audiences want to rethink life and to model new forms of the game. Therefore, the game interaction may be the most effective form of network media

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